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Write Words That Sell.
Imagine writing a piece of copy that rivets your reader's eyes to the page. Writing that is so clear and concise and effective that your reader can't resist reading all of it. And writing that gets your reader to remember - and act on - what they've read. With this writing strategy, you'll begin to write letters, ads, emails, brochures and web copy that few can resist.

You will be able to create compelling writing. You will be equipped to develop writing that outshines the competition and dazzles your readers! And with your new ability, you'll be able to get more results and make more money.

Copywriting strategies so simple, they're genius.
We deconstructed award-winning marketing copywriter Cory Fossum and invited him back to share his amazing strategy with you. With the included DVD and illustrated instruction guide, you will learn his simple, step-by-step process to write winning copy that sells your products and services like never before.

Inside you will get a private lesson from one of the world's best. In less than one hour Cory will show you how to:
�€�Create an instant connection with readers
�€�Craft electrifying promotions that work every time
�€�Grab readers' attention and persuade them to take immediate action
�€�Get better results while you outshine the competition
�€�Become a stronger writer, faster than ever before.

About the Genius.
Cory Fossum writes marketing copy for many of the top names in consumer electronics and technology. As the Creative Director of Fossum Creative, he specializes in making gadgets and gizmos sound sexy and irresistible. He has been called "Silicon Valley's Hottest Copywriter."

About the Everyday Genius Institute
At the Everyday Genius Institute, we take people who are exceptional at what they do, deconstruct their process and then teach you exactly how to get the same results.

• Sales Rank: #2892165 in Books
• Published on: 2010
• Number of discs: 1
• Format: Print + DVD
• Original language: English
• Dimensions: 9.50" h x .33" w x 7.75" l,
• Binding: Misc. Supplies
• 32 pages

Features

• Write Web Copy that Sells, Persuasive Writing, Customers, Information Marketing
• Learn How to Sell, Learn Sales, Selling, Sales 101, Sales Education, Start Business, Launch Business
• Write Sales Letters, Marketing, Marketing Copy, Words that Sell, Make Money, Get Rich
• Write Web Copy, Copywriter, Veloso, Ogilvy, Vitale, Sugarman, Dan Kennedy, Guy Kawasaki, Tim Ferriss, Vaynerchuk, Rework
• Write Advertisements, Advertising, Boost Sales, Increase Sales, Increase Profit

Most helpful customer reviews

2 of 2 people found the following review helpful.
Worth (more than) Every Penny
By J. A. Luban
Wow. Just finished watching this a few days ago, and have been applying the principles I've learned not only to copywriting, but thinking through every aspect of my three businesses. Everything in this product is broken down beautifully into easy-to-follow steps as well, which really appeals to my Virgo mindset. I've created several businesses and even created and sold a software company. Had I known what I know now (simple yet profound) through this copywriting program, I can only imagine where I'd be today. Now I'm looking forward to where I'll be in a year or more, knowing how to focus my company's message in a way that sells. Thanks!

2 of 2 people found the following review helpful.
Simple and Brilliant
By JSue
I was a professional copywriter for over ten years and I am sad for myself that I didn't have this DVD when I was starting out! Copywriting may seem so simple and obvious, yet it's so nuanced and crazy that even getting the "simplest" copy out of your head onto the page can often be high drama.
Through easy to follow, simple steps, this DVD shines a much needed light on stuff that's not only difficult to do, but often difficult to teach. It would be hugely helpful to anyone who's never done it before as well as those of us who need a few new tricks up our sleeves.

1 of 1 people found the following review helpful.
Think Like a Genius Marketing Copywriter: A great how-to for anyone who wants to write better copy
By C. Kenny
I've been in the writing business (journalism and PR) for 20+ years and I still learned something new from this DVD/ booklet. I used the materials to help train communications staff in my organization of 6,500 employees. We promote hundreds of programs and services to a customer base of more than 1 million people. If you manage or train staff writers, the Genius Marketing Copywriter can be a valuable training tool, used in conjunction with your company's standards. It will make a great addition to your training library.

Your staff will "get it" after they watch this video. Cory Fossum has some great tips for beginning and skilled writers alike, and he presents the information in way that is easy to understand, easy to remember, and easy to implement. And he does so in an entertaining fashion.

If you work in the public relations or marketing communications field, this set will provide concise steps to help you improve your own work. The DVD provides a nice overview and the companion booklet provides more detailed information that makes it easy to get started on your own "genius copywriting."

Although Fossum writes for a technical product niche, experienced communicators and PR pros will recognize the foundations of good work: Know your audience, be clear on your goal, hone key messages, and present it well.

I love the Everyday Genius Institute series. It takes complex processes that require years of training and skill development and distills the most important components into understandable how-to videos. A fantastic product!

See all 26 customer reviews...

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Write Words That Sell - Think Like a Genius Marketing Copywriter [Instructional Video & Book - Copywriting, Web Copy, Sales Letters], by E PDF

Write Words That Sell - Think Like a Genius Marketing Copywriter [Instructional Video & Book - Copywriting, Web Copy, Sales Letters], by E PDF